Getting There: Adriana Uhlman

In our blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Adriana Uhlman
Winter Garden, Florida

We are featuring another artist in our "Getting There" series. Adriana Uhlman is a multi-discipline artist and educator and explains the importance of art in our daily lives.

What got you interested in art and photography ?

My interest in photography began when I was about 12 years old. I asked my parents for a camera for Christmas and fell in love with photography.  I found myself always wanting to take photographs and my body of work evolved from that point forward.  As I got older, I began to explore alternative processes in the studio and darkroom. 

Why did you decide to start teaching in the visual arts?

Working with children always seemed very natural and came organically to me. Merging that concept with teaching art seemed like a natural progression. Children seem to be busier and preoccupied these days and might not take the time to create something with their hands.  The opportunity that I have to reach them and help them to accomplish making something themselves is an important part of my life and, hopefully, their lives.

How do you use the concepts of curiosity, creativity and communication?

When I see an image or object that interests me, I might photograph it and research the process. The concept of curiosity keeps it in my mind and if it is something that I keep thinking about, then I might take it a step further. The concept of creativity comes from many different places for me. I try to be creative in my artwork and in my daily life. When I get an idea I like to be able to work on it and come back to it at another time. This process helps my creativity because I can be inspired by my events during a "regular" day and that will reflect in my work. The concept of communication is a focal point of my artwork.  I am often trying to communicate something in my artwork and at times it can be clearer in some artwork than others. 

What advice can you give to someone who might be interested in art professionally?

The advice that I would give to someone who might be interested in art professionally would be to practice at it every day.  If someone wants to be good at something, they need to work on it every day.  They should know their craft and the facets of it.  Specializing in a medium is fine but the artist needs to be well rounded and know something about most mediums.  This will help them to be prepared if a situation arises and they need to step out of their comfort zone.

Getting There: Joseph Cioffi

In our blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Joseph Cioffi

Winter Garden, Florida

Joseph Cioffi is a multimedia, visual arts and branding /marketing instructor at Foundation Christian Academy.

What got you interested in multimedia, photography and visual arts? 

As a boy I showed some natural talent and skill in drawing. From what I can remember, a blank sheet of paper was the very first time in my life where I felt like I could do whatever I wanted, and that thought brought me a lot of excitement. I saw anything blank as a possibility. Because it came easy to me, I practiced and would naturally gravitate to it when I had free time, hence I developed the talent.

How do you use the concepts of curiosity, creativity and communication ?

I am a very curious person. I always questioned just about everything and had to know how things work. Curiosity for me most times seems to lead to discovery. Somewhere, between curiosity and discovery, it seems to spark independent thought and creativity. Curiosity causes me to ask questions and the answers I come up with helps me understand. That leads to some type of personal interpretation and wanting to share what I think with others. This leads to wanting to communicate, and that requires creativity. Creativity in thought, creativity in action and creativity in communication. For the simple reason to substantiate my interpretation of something, it requires me to make a compelling argument that may either convince or spark curiosity to those I am sharing. 

Why did you decide to start teaching in the visual arts?

I have a coaching background and I have found that through teaching there are so many intrinsic rewards for both parties involved, the teacher and the student. For the most part, in teaching, I seem to gain a better understanding of both what I have been taught and what I have learned. In addition, it provides me with an opportunity to gain direct and personal insight from a diverse group of people from a different generation and perspective, that with in itself is so thought provoking. In addition, I come from a family of teachers, always wanted to try my hand at it. Also, in pursuing a profession, I always thought it wise to change direction every 5-7 years so I can learn and grow in a new direction. Lastly, I am not sure there is anything more rewarding than watching another human being grow.

What advice can you give to someone who might be interested in multimedia production or other visual arts disciplines?

Advice is difficult to give sometimes, because what works for one person may not work for another. Having said that, beyond the shadow of any doubt, reading is the most important investment of time. My entire world opened when I began to read. Reading requires the reader to use there imagination, to depict in ones mind and heart what the author is trying to convey. At the end of the day the impact that has on your mind, opposed to someone telling you or watching it on TV is so profound, that it may be impossible to articulate. By reading you discover so may other interests that it sparks more curiosity, which in turn leads to more discovery and creativity. 

Barbecue, the Preacher and the Power of Curiosity

The upside-down figure on the ground glass was carefully composed and focused. I withdrew from under the dark focusing cloth of the 4 x 5 large format camera and put in a film holder, set the shutter and waited. I asked the subject to hold very still and waited longer. Finally, the smoke from a nearby barbecue smoker cleared and I made two quick exposures before again being engulfed. I was taking photographs, but I was making a human connection.

My daily driving routine for the past three months takes me past a small country church. On most days there is no activity. But, on Thursdays, when I drive back home around 10 a.m., a man wearing an apron and baseball cap tends two large smokers sitting in front of the church under huge live oak trees.

Smoke billows out from the smokers and handmade signs near the road beckon drivers to stop for barbecue pork, chicken and ribs. Around 11, the dirt parking lot starts filling up with cars.

I am too early on most Thursdays to stop in for lunch. But, curiosity got the best of me recently so I decided to stop for a chat. Meeting strangers is never easy. Asking if they mind if I make a photograph or two is even harder. But, that’s what curiosity does. It gets me uncomfortable. But, the desire to understand people and find out what they have to say is a bit of an adventure and far outweighs the risks of being too timid to discover and share stories. And, everyone has a story.

Pastor Scotty Clark of the New Hope Missionary Baptist Church greeted me with a hearty handshake and told me about barbecue and the church.

“The barbecue has supported this church for over 30 years,” Pastor Scotty said. “My mother is the one who came up with the idea as we needed money. So, instead of asking people for donations, they decided to get out and provide a service to the community as a means to raise funds. Barbecue was the answer.”

Pastor Scotty and The New Hope Missionary Baptist Church seem to know a thing or two about marketing.

“Most people that live in the area, they know we're out here, and a lot of them will come out and buy barbecue because they know it’s to support the church. You've got a lot of good people here. They know that the church has a vital role in the community.”

When I drove by, hand-painted signs for PORK, RIBS, and CHICKEN got my attention. I didn’t have to cut through industry jargon on a website to learn about the barbecue. Authenticity is a trending industry buzzword and they have plenty of it.

It’s also a sensory overload; the smell of the smoke, the sound the fire, the taste the ribs, the sight of people licking their fingers — all leading to referral and repeat business. Using multiple sensory sources drew me in as it does quite a few other people.

And, it all starts with curiosity.

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Eric Dusenbery (B.A. Cinema & Photography, Southern Illinois University) is founder, executive director and photographer for Cinderic Documentaries Inc., a nonprofit organization based in DeLand, FL. He utilizes the power of the still photograph for documentary work and frequently uses the traditions of the large format film camera for storytelling. His documentary photography has been widely exhibited and his work has appeared in numerous national publications. He is also a speaker and award-winning journalist.

Getting There: Pastor Scotty Clark

In our blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Pastor Scotty Clark

Sorrento, Florida

Scotty Clark is pastor at New Hope Missionary Baptist Church in Sorrento, Florida

Tell me about Hew Hope Missionary Baptist Church and BBQ ?

The BBQ has supported this church for over 30 years. The church was actually built across the road. It started in 1956. But they decided in 1979 to build a new church. A member donated the church property but when they walked it off, as they did back in those days, they walked it off the wrong way. So the church was built on the wrong lot. When they wanted to expand, they found that out. And there was dispute because one of the members of the church actually owned the adjacent property. So the person left the church and got upset because they wanted the property. So the church decided that they were going to purchase the property here. So they started selling barbecue

It actually started up at my mothers house. My mother is actually the one who came up with the idea. She came up with the idea to start fundraising as we needed money. We needed funds. So instead of asking people for donations, they decided to get out and provide service to the community to get some means to raise funds.

Who does the cooking?

My father was the original cook. It was him, the deacons and two or three others that got the cooking started. They built a pit right over there. That lasted for almost 20 years. We had a pit right in the middle. So we've been doing barbecue for a long time right here in beautiful Sorrento Florida. I love Sorrento.

These are smokers. This one was donated by a member. This one was donated by a member of the community. He came up and ate with us and asked if we needed anything. “You have quite a business coming through. I've got a cooker. If you like it, you can have it for the church.”

How do you use curiosity, creativity or communications?

We do a minimal amount of advertising. We put a couple signs out front by the road and that brings some people in. We tried to do a little bit of advertising but most people that live in Sorrento, they know we're out here, and a lot of them will come out and buy barbecue because they know it is to support the church. You've got a lot of good people here. They want to help the church. They know that the church is a vital role in the community.

Helping people to become better people. I'm the pastor here so I'm involved. I'm one of the cooks. I'm out here on Thursdays. My father is still cooking and he comes out on Fridays and Saturdays. So he and I you generally do all the cooking.

Getting There: Charles Smith

In our new blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Charles Smith 
Daytona Beach, Florida

Charles Smith is owner and candymaker of Angell and Phelps Chocolate Factory.  

How did you get your start?

My dad was raised in Holly Hill, Florida and never had a lot of money. He would have been voted least likely to succeed in high school. But, he was determined and decided to make a name for himself and eventually, went to medical school. He became a doctor and as a way to prove to others and himself, became a regular customer of the Angell and Phelps Chocolate Factory, the store where he was not able to afford to buy their chocolates growing up. He became one of their best customers. He got to know the owner and said to him that if he ever wanted to sell the business, to let him know, because he knew a kid who could run it — me. And, that’s what happened. I started in 1983.

Tell me about Angell and Phelps.

We maintain a reputation that was started by the two women who founded the company in 1925 by using the highest quality ingredients in all our products. We still use some of their recipes in making our chocolate.  We also strive for excellent customer service. We have free samples and offer a tour where visitors can watch our chocolate being made. We have a wide variety of chocolate products for discerning customers.

What kind of advice do you have for those considering a career in retail chocolate?

Do your homework. Make sure you use only the highest quality ingredients and that you have the appropriate financing for start-up. We are debt-free at Angell and Phelps, but you need to make sure you have enough capital to start and run the business.  And, one of the key expenses in your budget should be for advertising and marketing.

How do you use curiosity, creativity or communications?

We use all three. We continually try to be creative with our products, especially with packaging and presentation. We offer everything from chocolate gators to white chocolate conch shells;  chocolate-covered bacon to milk chocolate covered gummi bears.
One of our current big sellers is chocolate-covered potato chips. We take Ruffles brand potato chips and cover them in milk or dark chocolate. They’re crunchy and salty sweet and people really have responded to them.

We were curious about things like that. Creativity in our product presentations: some will work, some, maybe not. But we have a huge selection of these creative products.

We used to be known only within the local community. People knew about us and our sales were primarily local. But, we decided to communicate more effectively to others beyond our local customers. We started using billboards along the Interstates and other media to promote our store. Who can resist a billboard offering free chocolate samples?

Now, we sell more to tourists than to locals.

We started running other special promotions and media communications. I believe we communicate pretty effectively through our website, too.

Getting There: Steve Crump

In our new blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Steve Crump
DeLeon Springs, Florida

Steve Crump is president of Vo-LaSalle Farms, a diversified farm producing over 100 acres of citrus and other crops and livestock.

How did you get your start?

Our family is from Illinois. My mother’s side of the family came from Illinois in the 1880s. They came to Florida for the winter, but they never went back.

I was born into the family business in agriculture. But, I went to Florida Southern College and got a degree in Citrus Business.

Primarily, what we’ve done in the past has been in citrus. Now, we are adding things into it like U-pick vegetables, strawberries, hay, and other kinds of things.

Recently, I was fortunate to receive an award for innovative farming. The innovative part for us was that we put up high-tunnel greenhouses to grow vegetables through the winter. This is fairly new for Florida. It’s much more common for colder areas and Europe but it’s rather different and novel here.

What kind of advice do you have for those considering a career in farming or agriculture?

It’s difficult to own a farm if you didn’t inherit it. Actually, the best way to get into farming is to marry into it. If you can marry the farmer’s daughter or the farmer’s son, well, that’s an excellent plan if you can pull it off.

Another way is to go to college and study agriculture. Whatever you want to focus on, whether it’s a livestock or crop production, study agriculture and then get a job for a very big farm. You will be hired as a supervisor, a farm manager, and your job will be to manage people and grow crops or manage people and grow livestock. That’s an excellent way to do it if you’re younger person and you’re just starting your career because there’s lots of opportunities.

If you want to get involved with the farm-to-table movement, an excellent way to start is as a hobby farmer.  You keep your day job and maybe work three days a week at it. You start off by leasing some land or having a big back yard and a big garden. Anyone can start that way and see how it goes.

The farm-to-table is a good way to go if you’re going to start small because you can get the biggest return per acre or per square foot.  You’re going to sell it for more than what the wholesale commercial growers are going to sell it.

You will often see people in corporate farming who will keep their job but they will buy some adjacent land and they will farm that.  In addition, they might rent it back to the company they work for. There are all sorts of arrangements like that. You will see people accumulate some wealth and then invest in land. And when they buy the land, they will grow a crop of some type because they have the knowledge set and the know-how to do it.

A lot of people, though, may just say, “I’m very happy working for this employer. I love farming but I don’t want the added responsibility.”

How do you use curiosity or creativity?

I’m not very creative. That’s a known weakness I can accept. But I am curious. I ask questions of people who I think will know the answer. And, I read a lot on quite a few different subjects. I study a lot.

I’ve got to be a risk taker. I cannot rely on what worked in the past or what my grandfather did, so we try new things. A lot of them don’t work. You may lose money and time and sweat. But then you try something else. You look for that one thing. It won’t last a whole lifetime maybe, but I can get five or 10 years out of this before everyone else figures out how to do it and the price drops or the demand dries up. Then, it’s on to something new.

Getting There: Bob Kealing

In our new blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Bob Kealing
WESH -TV, Orlando, Florida

Bob Kealing is a three-time Emmy award-winning journalist and reporter at WESH-TV in Orlando. He is author of the books: "Kerouac in Florida: Where the Road Ends” (and, he is co-founder of the Jack Kerouac Writers in Residence Project of Orlando), “Tupperware Unsealed: Brownie Wise, Earl Tupper, and the Home Party Pioneers” (Sony Pictures has picked up the rights to “Tupperware Unsealed” with Sandra Bullock playing Brownie Wise) and “Calling Me Home: Gram Parsons and the Roots of Country Rock.”

He is also currently writing a book about Elvis Presley and his barnstorming trips through Central Florida.

How did you get your start?

I was actually lucky enough to have a full-time job before I graduated William Allen White School of Journalism at the University of Kansas. I started out at a small station in Topeka, Kansas. Before that, I was working in a cable station, something akin to a Channel 13, in my college town. I was able to get very practical experience on real professional equipment.

There was a new startup station in Topeka right before I graduated, so I was lucky enough to get a full-time job: a one-man band, what they called a VJ job, right out of college.

Have you always been interested in journalism?

Definitely. Words, pictures, stories. I’ve always been really interested in that. This area, especially Central Florida, is such a fertile area for lore, history and certainly, news. This is a big, big, news town. People say that Florida is weird. But, I have a response to that. We have Open Records Laws and we’re very lucky we do. Because of that, we find out the weird stuff. I believe it goes on all across the country, it’s just that in Florida, we find out about it. Other states, other places, they’re keeping that information behind closed doors. So, I think we’re fortunate in the sense that we get to find out all the weird stuff. I’m of the belief that it goes on everywhere and in every state.

What kind of advice do you have for aspiring journalists?

I would say to make sure you love it. Because, if it’s just the idea that you want to be on TV or you want to see your name on bylines, but you’re not really willing to put in the work day in and day out, it’s probably not the business for you. If you’re not willing to sacrifice some weekends, if you’re not willing to work a holiday or two or three or 20, and you’re not willing to move, this probably isn’t the profession for you. But if you have an innate curiosity about people, if you like to meet people, if you like to listen, it’s a great field. It’s fun.

The line is so blurred anymore with new technology and media. When I was starting out, there were strict lines between print and broadcast. It was kind of these parallel lines. Today, the Web gives  younger people and students an opportunity for a new way into the business. But, I would say that you need to make sure that you’re actually out investigating and doing the work of journalism, not just aggregating, which means that you’re in the air-conditioning and taking in what other people report. Because, I don’t think you’re getting the full threshold of the experience with doing it that way.

Tell me about curiosity? How do you use curiosity?

Curiosity is a gift. It’s one of those things where it can you lead you in so many interesting places if you’re willing to do the work and follow your curiosity. I think that’s the key to the books that I’ve written. The books that I write are on subjects I’m curious about. The umbrella for that is pre-Disney Central Florida and the history of the area. There is this sense that nothing happened here before the theme parks came to town and nothing could be further from the truth.

So curiosity is a gift. It’s a great thing. And, as a journalist and storyteller, it’s an essential ingredient to have.

The Dairyman and the Power of Curiosity

Trending industry buzzwords and jargon fill the pages of media sites.  But, in our complex and highly technical world, people look for ways to make a difference; to stand out.  They want to inspire change and to effectively communicate ideas.  An often-overlooked method to accomplish this — one that anybody can utilize — is the concept of curiosity. 

Everything starts with curiosity. As children, one of our most-asked questions, the one that drove our parents crazy, was: why?  We were curious. We wanted to know.

Curiosity can be applied at work or at home and it goes hand-in-hand with storytelling — one of the hot topics in business communications right now. Journalists find good stories because they are curious.

Curiosity is wanting to know more. I start my day with curiosity. Well, that and coffee. 

Coffee gets me going in the morning and keeps me going all day. No cream, no sugar, just strong and black, the way it’s supposed to be consumed. A cup of coffee will also act as an ice-breaker to any conversation and keep it moving along. I’ve heard countless stories while downing cups of coffee.

So, I brought some extra coffee with me recently to meet Johnny Sixma at his house. I heard about Mr. Sixma from a couple of people. He was a former dairyman in the western part of Volusia County in Central Florida and his place was down a dirt road in the middle of suburban sprawl. It was hard to imagine that this was, at one time, the home of a thriving dairy with 100 cows on 500 acres. He still has 175 acres with a wonderful view overlooking old barns, farm equipment and pastures. My curiosity level was high. I wanted to know how a dairy got started and thrived in these parts.

“Morning Johnny. How about some coffee?” I asked.

“I don’t drink coffee,” he said.

Uh, okay. But, Johnny didn’t mind a conversation about life as a dairyman.

“How did it all get started?” I asked.

“My grandfather got the dairy business started in the early 1900s with probably around 10 cows. When I got started, it just continued to grow.

“For years, we produced raw milk. We just put it on ice and delivered it. We delivered milk in the old days by horse and wagon. Then, he got a little fancy and got a Model T. Big-time.

“My day started at 2:30 a.m., so not too early. We would deliver milk to the customer's doorstep and bring the old bottles back to the dairy. We would make deliveries to customers about every three days.”

I drained my coffee cup as he continued telling stories about the old days. I heard about pasteurization, homogenization, milking machines, feed corn, soybeans, molasses, milk cans, creamery, hay balers, dry cows, udders and cats. 

I glanced over to the barns and old dairy buildings, and asked if he was up to showing me around. He didn’t get around too well, but he was eager to show them to me.

Slowly, we walked over to the former dairy barn. The cinder-block building contained an assortment of farm and ranch paraphernalia. In the center of the barn was a small table where cat food had spilled out of a small bowl, as well as some empty water bottles; for man or cat, I wasn’t sure. Names of horses were written out on old boards and attached to the stalls. The dairy business changed over time and Johnny eventually got involved in horse racing.

There were also a few chairs and Johnny sat in one.

“This is one of my favorite spots.”

Here, I surmised, Johnny just liked to sit and reminisce. I asked if he would mind if I made a few photographs of the old barn and a portrait of himself.

“I’d be upset if you didn’t,” he said.

There were a lot of photo opportunities close by to make Johnny’s portrait, but I decided to have him sit right where he was. I set up my large-format camera, took a meter reading and made a few exposures. 

Johnny was accommodating and friendly, and he had a dry sense of humor that I like. 

I marveled at how, on this day, my curiosity led me to sit in an old barn and learn about the dairy business in Volusia County.

Curiosity drives everything including empathy. To understand Johnny Sixma, I had to want to know more about him and, as a result, I had a new experience that added value to my life and work. 

I am a bit of an introvert and keep to myself. It’s a major effort to get involved in business networking events and I’m typically not someone who will easily seek out new people. But, curiosity gets me out of my comfort zone and into experiences in which I would not normally find myself — like that day.

Curiosity is big-picture thinking. It is wanting to see things a little differently and creating new opportunities for a fuller life. Travelers create new experiences and adventures because they were curious about what lay ahead. Books are read because we are curious about what happens next (I read one of the worst books I have ever read last year. While it garnered major awards, I thought it was a terrible piece of fiction.  But, I kept at it because I was curious to find out if it would get better.). 

I spent a morning learning about a dairy business and the results could appear in any number of media. I might add Johnny’s story and photograph to a new book project or marketing efforts. Curiosity leads to opportunity, which leads to discovery, which leads to storytelling. And, storytelling creates an engagement with an audience.

What are you curious about? 

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Eric Dusenbery (B.A. Cinema & Photography, Southern Illinois University) is founder, executive director and photographer for Cinderic Documentaries Inc. He utilizes the power of the still photograph for documentary work and frequently uses the traditions of the large format film camera for storytelling. His documentary photography has been widely exhibited and his work has appeared in numerous national publications. He is also a speaker, consultant and award-winning freelance journalist who writes/photographs frequently about media, agriculture, self-sustainable lifestyles, human interest profiles, history and off-the-beaten path features.

Vintage Large Format Camera Still Doing the Job

The only way I was guaranteed to get into the Large Format Photography class at Southern Illinois University back in 1980 was to have my own camera. There were only a couple of 4 x 5 cameras available for students to use. I really wanted to take this class so I headed up to Calumet Photographic in Chicago to buy my own before the fall semester started. With a lens included, I made the purchase for around $400.

I got into the class and found out that I loved this camera format. It has been my favorite format ever since and I have been using the same camera to this day. I found myself using it again over the weekend to document some of the traditional craftsmen and artists at The Barberville Pioneer Settlement.

On a day when the temperatures hovered around 95 degrees, under a dark focusing cloth, I examined a composition on the ground glass of Steve, a woodworker, at the Settlement. As I made a few exposures, I talked to Steve and learned quite a bit about his philosophy on life and the art and craft of working with his hands to create beautiful objects from wood.

He and I favor the experience and the intricacies of working with traditional methods to create work.

I enjoy photographing traditional artists and craftsmen and documenting and preserving their techniques and skill. It's history. And, I continue to find the rewards of working with a large format film camera for the experience of photography and the darkroom.

New Blog Series: Getting There

In our new blog series, “Getting There,” we ask professionals and experts what it takes to be successful and what kinds of advice they can offer. And, as we believe the concepts of curiosity, creativity and communications are vital to contributing to the success of any endeavor, we are also interested in knowing which they have utilized most often and how.

Jeff Johnston is president of E.O. Painter Printing in DeLeon Springs. Their company is the oldest continuously operated printing company in the state of Florida. The following was excerpted from the Volusia Voices documentary book project. His simple tool for effective communications can be utilized by everyone.

"I communicate pretty effectively with my writing because that’s a lot of what we do. We don’t write e-mails informally. They’re well thought out and they become a document.

In today’s world, I don’t get a lot of first-class mail that matters. It’s all e-mail. Some of it is horrendous. It’s hard to look at and see misspelled words all the time. But, as a company, there is a lot of pride in our communication. We want it to look like a business letter every time we communicate. That’s important. So I can write a business letter to communicate."